The Spit Placemaking & Identity Strategy

Tell us what you love about each concept!

With the implementation of The Spit Master Plan now underway, it is timely to develop a placemaking and identity strategy to capture the unique attributes of The Spit.

We are very excited to share two concepts developed for the placemaking and identity strategy for The Spit!

Following the finalisation of The Spit Public Realm Guidelines, Gold Coast based design company Relative Creative have been engaged to develop The Spit placemaking and identity strategy. The team worked up the concepts by studying the master plan and background studies, global and local placemaking and identity cases, by mapping significant environment and ecology species, identifying key built forms and histories and by synthesising key patterns and trends.

Drawing on consultation with representatives from the Danggan Balun Five Rivers People, the registered native title claimant party, along with The Spit Placemaking Working Group, Relative Creative have refined two concepts for public consultation.

Both concepts feature expressive, stylised maps of The Spit in their linework, suggestive of the changing landforms of The Spit over time. The oyster has emerged as a key element, reflective of its significant role in Indigenous histories evidenced in shell middens and in contemporary Indigenous and European histories evidenced through the Spit’s oyster farming and trade from the late 1800’s to mid 1900’s.

The concepts are intentionally colourful, featuring the same colour palette from The Spit Public Realm Guidelines. In this way the concepts work to compliment the recommended character in The Spit’s current and future built form and public realm works. Most importantly, the concepts, just like The Spit, invoke an adventurous, playful quality, inviting visitors in to explore!

We look forward to hearing what you love about each! Your feedback will assist in formalising the ultimate design.



There are three major typologies; ‘networks’, ‘storylines’ and ‘places’. These overlay with the Public Realm ‘characters’ to make up The Spit DNA.



“I come across an Instagram post and am attracted to visit The Spit!”



“I pop online and see that I can receive more information by clicking on a web banner.”



“I am really interested in visiting The Spit now, and so I am pleased to come across a small ‘What’s On’ booklet at my local coffee shop!”



“As I turn the corner on the bus, I am captivated by the gateway public art. I know I have now arrived at The Spit because an identification placemaker harmoniously sits with the featured public art.”



“I find my way into the beating heart of The Spit village centre where I find options of the different networks of hubs and labs, parks and paths, and places to stay and play. I learn how these networks span across all the Spit precincts, each featuring their own celebrations of stories, animals, plants and all linked up by three bike or pedestrian corridors; the Saltwater Walk, the Freshwater Walk and The Spit Pathway. I continue on my way, under the landscaped arbour, over the east-west link pathway and I notice as I look down the path, the pig face/midden sculptural sitting place. Halfway through the stunning Saltwater Walk, coming across interpretation nodes about plants and animals along the way, I find a lookout and some public furniture to take a rest. I notice a Kinyingara (oyster) motif on the side of the furniture that reminds me of the significance of oysters to both western ecology and Indigenous knowledge that I had read about on an interpretive sign earlier. I also see colourful graphic motifs on decking and timber and I am taken back to the wonderful parts of my day.”



“As I now reach the top of the spit Saltwater Walk I pass the pavilions, the Coastal Resilience Centre and the Green Grid Lab. Identification signs help me see the entrance to other main corridors and give me a chance to read about significant Storylines, Networks and Places along the way.”



“Throughout my day I notice ‘The Spit Logo’ fitting in alongside other government, organisation and businesses.”





Have your say via the below methods:

Phone: 07 5539 7350
Postal address: PO Box 107, Southport Qld 4215

The two-week consultation period will close at 11.59pm on Friday 4 September 2020.